I worked in the Recruitments and generalist HR domains for more than 13 years from 2007 till early 2020. I was a popular HR and my team was appreciative. But the pandemic impacted both our personal as well as professional life.

I realised life was short and it is up to us to make the best use of our time here on our beautiful planet. This is when I put a full stop to my professional career and remembered Ganesh Ji as I started my micro-enterprise, my Laghu Udyog titled EthnicNaaari (EN) from my home.

I had always admired the sheer scale and variety of the traditional Indian crafts – from north to south and east to west. I wanted to create a platform where the traditional creations made by local artisans from all over India could be shown to the whole world. Rajasthani block-print work done by local female artists caught my attention in particular. It was traditional yet so beautiful and fashionable. I felt as if my soul wanted to connect with the soul of India by helping in the revival of our centuries-old crafts and traditions.

I started alone. I would be so confident and upbeat one day and filled with despair and self-doubt the next day. But I trudged along. I was soon joined by some beautiful and hard-working women in my team. I started by showcasing and selling bedsheets made with original Rajasthani block prints. Later various other products like bedcovers, curtains, sarees, and Kantha Gudri were added to the collection.

Today EthnicNaaari specializes in products related to the ‘Homes and Furnishings’ range.
I am happy that EthnicNaaari has been able to reach so many people in a very short time. The love and admiration we have received from our ENers is the biggest reward and the reason I happily work so hard every day.